Queensland Fertility Group - Donor Program

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Queensland Fertility Group commissioned RED-i Design to create a campaign for their donor program. The donor program was aimed at healthy women who had had their own families to encourage them to donate their eggs. The campaign needed to be sensitive but strong enough to prompt women to help someone less fortunate out. We came up with the headline ‘Most women are born with 1.5 million eggs. Can you spare some for us?” and the campaign worked around this statement.