Super Sports - Extreme Sports Equipment

Project Information

Client:

Details:

Supersports, a supplier of extreme sportswear and mountain biking equipment, needed a corporate mark that was clever, strong and masculine so RED-i Design devised a unique symbol depicting a mountain with a winding ‘s-shaped’ path running through it. The path divides the two halves of the mountain to visually represent the idea of taking the ‘easy road or the hard road’ and the mountain is an obvious link to mountain biking as well as ‘peak performance’. RED-i Design also created an illustration with various elements relating to biking/skating culture as well as nature. Trees, rocks, animals, footprints and tools make up the illustration which is centred around the corporate mark to subtly reinforce the brand. The ‘world’ of the SuperSports customer is conveyed in the illustration. A mountain biker rides down the mountain, bits of rock crumble and fall and a river runs through the path to integrate the symbol with the natural surroundings. This illustration was used as a support graphic on stationery and the website.